| Heli’s Project of Hydraulic Cylinder for Engineering Machinery |
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| 2006-06-14 00:08 Ufficio del Consigliere Ecomomico Commerciale |
Heli’s Project of Hydraulic Cylinder for Engineering Machinery
1. Organizer’s Basic Conditions
Anhui Heli Co., Ltd. (listed company) was founded in Sept 30, 1993. Registered Capital: RMB 306,504,500.
The company’s kept a good development in the latest 2 years. In 2004, the main economic indexes that it finished realized a historic progress, as following:
Sales income: RMB 1.3679 billion.
Export value: USD 36.11 million.
Total margin: RMB 148.82 million.
Its comprehensive strength and the competition power of the products have been listed the top among the trade for successive 12 years since 1991 up to now. It produces and sells forklifts and other various engineering machines. The main products are H2000 forklift series, that are wholly property self-owned and representing the international level.
The company has established forklift pliability producing system basing on CN equipment and CAD/CAM/CAPP/MRR-Ⅱ. According to its perfect quality system, it received ISO9001 certification for our management system, and its products having been evaluated as compliant with European 'CE' quality and safety regulations. Anhui Science and Technology Commission granted it as a Hi-Tech enterprise. Several years recently, it has received over 70 ministry level or province level awards such as “National Advanced Enterprise of Quality Management”, “Firstling Excellent Enterprise of Anhui Province”, etc. At the same time, Heli brand series of forklifts have been conferred as “Famous Brand Products of Anhui Province” and “National Machinery Famous Brand Products”, while Heli brand “Famous Brand of Anhui Province”.
2. Background
According to the market investigation and demonstration by the company, it is found out that the supply of high-quality hydraulic cylinder for engineering machinery is nearly dependent on the import and the wholly foreign-owned companies in China, and high-pressure hydraulic cylinder, which is a hi-tech product with rich additional values, has a wide market prospect. Partners are needed to shorten the period and quicken its entry into market.
3. Project Construction’s Contents and Scale
A. Project’s Product, Application Field and Scale
Hydraulic Cylinder for Engineering Machinery. It is one of the key components and part for engineering machinery, such as forklifts, hydraulic excavators and loaders. The planned target is hydraulic cylinder of fifty thousand meters for forklift series and hydraulic cylinder of twenty thousand meters for engineering machinery series.
B. Core Technology, Technological Features and Maturity
With new materials of high performance, combined seal structure, hydraulic buffers with high technology contents, automatic devices of comprehensive check and test, our company has basically grasped the core manufacturing technology of key part and owns the conditions for commercial batch production based on the advantages of engineering vehicles’ development and application over years.
4. Market Prospect
A. Market Situations of Domestic Counterpart
Because of troubles in many factors, such as technology, raw materials, funds, equipment and techniques, the product performance and reliability of domestic hydraulic cylinders for engineering machinery have not been improved to a great degree. Compared with foreign products, there is still a great gap in the technology level. It cannot satisfy the demand of the main unit either in the aspect of technical performance or the aspect of reliability.
B. Analysis of Market Prospect
The company carried out a market investigation, which shows that the engineering machinery trade will face an unprecedented opportunity as the continuing expanding scale of domestic infrastructure construction and the startup of China Western Development. It is predicted that the annual output capacity of domestic hydraulic cylinders will reach 280000-300000m in the following five years with the development of main units of engineering machinery market of China.
C. Analysis of Competitiveness
Developed and produced by domestic cooperation, it has the advantage of comparatively low labor cost, while its technology level will reach the advanced one in the international circle. Therefore it will have a good export prospect due to its competitiveness in the world market.
5. Analysis of Economic Benefit and Risk
After the project is put into production, the annual sales income is predicted to be RMB60 million yuan and the annual profit will reach RMB11.78 million. The investment recovery period is 6.16 years.
After careful market analysis, investment estimate and analysis of cost and economic benefit, it is turned out to be a project that has quick achievements with comparatively small investment and risks.
6. Cooperation
A. Investment Estimate and Fund Usage
The project’s overall investment is RMB39.80 million.
The fund is applied in: expenses for construction project, expenses of instruments and testing equipment, expenses for materials, expenses for accessory supporting equipment, expenses for experiment and research, expenses for engineering installation moulds, and expenses for software and hardware development etc.
B. Cooperation Type
The first choice is Sino-foreign joint venture type. Our company is planned to convert the workshop, equipment, and funds into shares, and the foreign party can join in with technology and funds as shares of investment. The investment ratio between Chinese company and the foreign partner is 51:49, and the Chinese company is the proprietary.
The second choice is joint production. The details of the cooperation can be negotiated between two parties concerned.
The third choice is the adoption of technology transfer. Our company imports the key technology of foreign party according to the production need.
Trademark: Products of joint venture or joint cooperation can be either HELIXX or XXHELI.
7. Contact Method
Contact: Li Yongkai
Address: No. 15, West Wangjiang Road, Hefei Zip Code: 230022
Tel: 0086-551-3648005-6024 Fax: 0086-551-3633431
E-mail: Heli@mail.hf.ah.cn
Website: http://www.heliforklift.com http://www.helichina.com
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